Film Finder
A custom film recommendation engine that uses machine learning to suggest movies based on user preferences and viewing history.
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Strategic Partnerships · GTM Leader
Alex Carter
Work hard to get good at something. Make small investments in relationships every day. Turn yourself into a mental and physical monster.
About
I make the deal, then I make it work.
I run strategic partnerships and GTM at Platform Science, where the product is fleet telematics and the actual problem is getting hardware makers, software vendors, and fleets to agree on how value moves between them. The marketplace I own has roughly doubled in ARR over the last three years.
Before that: Qualcomm, Gimbal, Bronto, and two years at TCS running technical delivery for engineering teams — an AWS forecasting platform and an Oracle CPQ configurator. That stretch is why partner integration conversations don't stay abstract for long.
Lately I've been writing more code than the job strictly requires. Agents that prep my meetings, dashboards that answer questions faster than a ticket to analytics would. This site is one of them.
Experience
Startups, enterprise, and a little bit in between.
2022 — Present
Director, Strategic Partnerships & GTM
PLATFORM SCIENCE · SAN DIEGO / SEATTLE
Grew the partner marketplace from $7.37M to $13.84M in ARR and 120K to 280K partner app units over 34 months, outpacing the company's overall fleet growth rate.
Led a $2.5M capital allocation recommendation through buy vs. build vs. partner diligence — customer feedback, competitive intelligence, and NPV modeling — prioritizing camera partner integrations over internal builds. The program now generates $480K in annualized revenue across 14 customers.
Ran the partnerships and marketplace workstream for the acquisition of Trimble's transportation telematics business unit: combined portfolio evaluation, GTM integration paths, and partner transition across branding, legal, and commercial frameworks.
2020 — 2022
Sr. Technical Program Manager
TATA CONSULTANCY SERVICES · SEATTLE
Directed a 16-person cross-functional engineering team building an AWS demand forecasting platform on Amazon Forecast and AutoML — reconciling SKU and demand data across two legacy ERPs and replacing static inventory logic with dynamic multi-echelon replenishment. Pilot forecast a 16% improvement in purchasing accuracy and roughly $12M in working capital efficiency at full scale.
Led delivery of a multi-brand 3D product configurator on Oracle CPQ, OCM, and OIC. Ran daily scrums across database, UI, and integration teams and served as primary liaison to Brunswick's CMO. Shipped result: 108% increase in on-site engagement time and 13% increase in mobile transaction revenue.
2017 — 2018
Sr. Account Executive
BRONTO, AN ORACLE COMPANY · LOS ANGELES
Full-cycle sales for a marketing automation platform, architecting event-triggered cart-recovery and lifecycle workflows through ESP and API integrations across commerce stacks. Closed $810K in bookings across 11 mid-market accounts, driving 21% average CLV growth.
2015 — 2017
Business Development
GIMBAL, A QUALCOMM VENTURE · NEW YORK
Closed $470K in bookings over 24 months for Gimbal's mobile location SDK across retail, live event, and ad-media verticals — turning passive location tracking into revenue channels for enterprise and publisher partners.
2014 — 2015
Global Market Development
QUALCOMM · SAN DIEGO
Evaluated emerging use cases for Snapdragon silicon and connected-experience platforms across logistics, connectivity, and consumer markets, assessing technical fit and partnership viability to inform GTM.
Workshop
Learning by doing.
BD Content Drafter
Turns a rough partnership thesis into a first-draft one-pager in house voice. Structured prompts, not a chat window.
TYPESCRIPTCLAUDE API
Hoops Dashboard
Basketball analytics you can actually query. Started as a way to learn the data stack end to end; kept going because the numbers were interesting.
PYTHONPANDASGITHUB ACTIONS
IrbyCarter.com
The one stop shop for my professional journey and personal projects.
HTMLCANVASNO FRAMEWORK
Education
Foster School of Business.
2020
Master of Business Administration
UNIVERSITY OF WASHINGTON · SEATTLE
2012
Bachelor of Arts
PURDUE UNIVERSITY · WEST LAFAYETTE, IN